CPI Sales Brochure & Mailer

The CPI Sales Brochure was designed as a high-end, tactile printed piece meant to make a strong first impression. The project included a premium direct-mail format with a 28-page brochure insert, created to support sales prospecting at tradeshows and live events. I worked closely with a Content Lead from start to finish to develop the brochure’s messaging and structure, collaborating on what information was most important to include and how it should be organized to tell a clear, compelling story. The final piece was produced with a soft-touch UV coating and gloss accents, adding contrast and depth that elevated the design and helped it stand out as a true showstopper. The finished brochure was well received by the sales team and is actively used as a key prospecting tool.