Crisis Prevention Institute Branding

Seven years of brand, built alongside the people it serves. Seven years ago, I joined CPI and led the company’s first rebrand. The goal was to give CPI a clearer, more confident identity that people would recognize and trust. That meant a new look, a stronger visual system, and a consistent presence across print, digital, and everything in between.

The rebrand was only the beginning. As CPI has grown, so has its brand. I’ve helped refine the identity year after year, extending it into new channels and formats while keeping every touchpoint feeling like it comes from the same place. Along the way, the brand has changed to reflect the culture inside CPI and the people it serves.

The part I’m proudest of is that each evolution started with listening. The brand has stayed grounded in the people behind CPI and the people CPI exists to support, which is why it feels authentic to both. This page walks through that journey, from the first rebrand to where the brand stands today.